Did you know that 93 percent of experiences online begin with a search engine? Along with email, search engines are one of the most used applications on the entire internet. It is easy to see why businesses want to rank well in Google search results, which give users over a billion answers every single day.
SEO, or search engine optimization, helps to accomplish this. However, SEO can be difficult for small businesses to perform successfully, since it usually requires an investment of time, money, and web infrastructure. These businesses often outsource to SEO companies. If you are planning to outsource, what should you look for in a good SEO package?
1. Quality content
SEO concentrates primarily on producing interesting, engaging content in the form of articles, blogs, and infographics that incorporate keywords relevant to website products and services. Did you know that blog posts increase pages for search indexing by over 400 percent? If you are outsourcing your SEO needs, you need a company that produces professional content, especially since some of it will be posting directly to your site, and will represent you to clients. Check out some of their present work, and see if it matches up to your standards.
2. Proper oversight
Being able to see how well your SEO campaign is working is important, since your SEO small business package is a marketing investment on your part. A good SEO package should offer analytical tools so that you can check up on stats daily. Not only should they be able to tell you how many page views their content is bringing in independently, but you should also see a steady increase in how well your site is ranking for keywords and terms.
3. A competitive team
As you might have been able to tell by Googling other pages about SEO, the field is updating and changing constantly. Good small business SEO packages will give you an idea of how they are remaining adaptable in an ever changing market. Ask them how they have responded to the most recent large updates to the Google algorithm, Panda and Penguin. These changes, for example, required many SEO companies to change how they ran syndicated content. Being competitive also means offering more than one service. If you need PPC, social media marketing, and SEO, can your company offer them all at a good rate? Ask and find out.