Did you know that more than half of consumers begin their research of a product or service by utilizing a search engine rather than visiting the website of the company or inquiring through social media? Online marketing has become one of the more important aspects of business in the past few decades. One of the most effective means of internet marketing is SEO or search engine optimization. This is the process by which companies and websites use techniques to make their website appear higher up in search engine rankings. Google rankings have become increasingly important in the digital age. Here is a little history about Google and the use of SEO.
1. The very first of the Google doodles was used in the summer of 1998. The cofounders of Google, Brin and Page, were going to be at the famous Nevada festival Burning Man. The doodle of Burning Man was intended to let people out of the office know that the founders would be there and not in the office to fix problems like a server crash.
2. In an effort to counteract the electricity needed to house and operate the Google servers, the lawns of the Google company headquarters are mowed by goats. In fact, they rent the goats from a grazing company that raises the goats specifically for this process.
3. More than 50 percent of business to business, or B2B, marketers claim that search engine optimization has the largest influence on their lead generation. The majority of these leads come directly from a google search.
4. The link analysis algorithm that Google uses to rank the importance of results for a particular search is was named after of the cofounders of Google, Larry Page. The algorithm process, or PageRank, is is what SEO seeks to take advantage of by boosting some of the factors that contribute to higher ranking results.
With Google being so important and influential in the online marketing sphere of the internet, it is no surprise that spending time and money reworking a website to appear more important and attractive to the search engine has become to paramount.