Archive for November, 2013
When it comes to Internet marketing, using SEO–or search engine optimization–is absolutely essential for small business in order to be more visible to prospective customers who would be interested in your products and services.
Beyond basic SEO practices, there are specific trends in online marketing that you should be aware of so that you can maximize your generation of leads. Firstly, rather than investing in paid advertisements, also known as sponsored ads that operate via a pay-per-click model, you should utilize organic SEO, which is 25% more effective in generating sales and solid leads.
In order to make the most of your natural SEO efforts, it helps to have as many pages on your website as possible, which can then be indexed and regis
Today, one of the most important ways companies are marketing themselves is online. Online marketing is constantly evolving and many marketers are still trying to figure out how to harness the potential of the internet. While most people are familiar with internet marketing through paid pay per click ads, one of biggest ways marketers are using the internet now is through search engines.
Search engines, like Google, are important to marketers for a number of reasons. First, search engine sites typically receive a lot of traffic. Google, for example, is the most visited website in the world. Second, search engines are the most popular tool that people