When it comes to Internet marketing, using SEO–or search engine optimization–is absolutely essential for small business in order to be more visible to prospective customers who would be interested in your products and services.
Beyond basic SEO practices, there are specific trends in online marketing that you should be aware of so that you can maximize your generation of leads. Firstly, rather than investing in paid advertisements, also known as sponsored ads that operate via a pay-per-click model, you should utilize organic SEO, which is 25% more effective in generating sales and solid leads.
In order to make the most of your natural SEO efforts, it helps to have as many pages on your website as possible, which can then be indexed and registered with search engines like Google. Incidentally, when Google was still in its initial research phase, LEGO bricks were used to store the 4-GB hard drives used to develop the PageRank algorithm.
The number of indexed pages is a huge factor when it comes to making sure your website shows up in search engine results. In fact, a business that blogs increases its indexed pages by 434%, improving lead generation.
Additionally, more and more people are using mobile devices to find what they are looking for, as opposed to desktop computers. Among these mobile users, 65% use these devices to locate a business for the purpose of completing a purchase. By 2012, more than 70 million people were using a tablet or smartphone to buy products and services.
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