When it comes to Internet marketing, using SEO–or search engine optimization–is absolutely essential for small business in order to be more visible to prospective customers who would be interested in your products and services. Beyond basic SEO practices, there are specific trends in online marketing that you should be aware of so that you can […]
How Search Engines Have a Huge Impact on Internet Marketing
Today, one of the most important ways companies are marketing themselves is online. Online marketing is constantly evolving and many marketers are still trying to figure out how to harness the potential of the internet. While most people are familiar with internet marketing through paid pay per click ads, one of biggest ways marketers are […]
Is Your Business Doing All It Can for Effective Web Marketing?
Would it surprise you to know that Google began its meteoric rise to the throne of the internet way back in 1998? At that time, internet marketing was an entirely different beast. Google had just gone public with its search engine, formerly known as BackRub, that would revolutionize the way online marketing would be done […]
How Does Your Company Rank?
There are more than 100 billion searches conducted online every month. More than half of all online customers (58 percent) first look for information about products or services by using a search engine. Only around 24 percent go directly to company websites, and about 18 percent ask around on social media. Search engine optimization, or […]