When asked through a survey, 57 percent of business to business marketers said that search engine optimization had a dramatic impact, most notably the highest amount of influence, on generating leads for them. This is pretty interesting stuff, considering marketers have utilized myriad tools over the years to draw in leads and none have been so singularly effective as SEO has been since it was developed. This should serve as no surprise to marketers, though, or to anyone else in the business world who has ever heard of SEO. Everyone today uses search engines, and SEO makes companies appear more prominently in these search engines. So it is really a match made in heaven.
Think of Google rankings as an example. This search site is largely responsible for many of the buying and selling decisions made today in the online world. The higher a search engine ranking is for a company, the higher the chances the more people will get to see that company and the more likely they are to click on that organic ranking. About 70 percent to 80 percent of people who surf the web today will not even look at sponsored results but instead will rely solely on these organic results provided by these search engines, with about 42 percent clicking on the first result that appears, so it makes obvious sense. Google has been a powerhouse since it was still in its infancy as a research project, where its founders would store hard drives for the infamous algorithm PageRank in LEGO blocks, so again it makes perfect sense that the company would lead the world in search engines.
The company and other major search engines are looking ahead to the future too, as they always are. They consistently look for key areas where they can branch out and explore new territory before the need is there, like with mobile usage of the Internet. Before it was as hot as it is today, and before researchers estimated that it will overtake Internet usage on computer desktops by next year, Google and other big search engines were exploring how they could make their search engines more compatible with smart phones. So right now, they are looking with one eye toward the future as they continue to lead the Internet revolution into an even easier way of buying, selling, trading, and getting more information all with a few clicks of a mouse.