When it comes to Internet marketing, using SEO–or search engine optimization–is absolutely essential for small business in order to be more visible to prospective customers who would be interested in your products and services. Beyond basic SEO practices, there are specific trends in online marketing that you should be aware of so that you can […]
How Does Your Business Rank?
Of all the adults in the United States who use the internet, a whopping 92 percent do an online search at least once a day. More than 88 percent browse or research different products and services online. Around 40 percent of them will later follow up online, often requesting information and using social media before […]
The Use of Search Engines in Every Element of Our Lives
When asked through a survey, 57 percent of business to business marketers said that search engine optimization had a dramatic impact, most notably the highest amount of influence, on generating leads for them. This is pretty interesting stuff, considering marketers have utilized myriad tools over the years to draw in leads and none have been […]