Archive for November 5, 2013
Today, one of the most important ways companies are marketing themselves is online. Online marketing is constantly evolving and many marketers are still trying to figure out how to harness the potential of the internet. While most people are familiar with internet marketing through paid pay per click ads, one of biggest ways marketers are using the internet now is through search engines.
Search engines, like Google, are important to marketers for a number of reasons. First, search engine sites typically receive a lot of traffic. Google, for example, is the most visited website in the world. Second, search engines are the most popular tool that people