Today, one of the most important ways companies are marketing themselves is online. Online marketing is constantly evolving and many marketers are still trying to figure out how to harness the potential of the internet. While most people are familiar with internet marketing through paid pay per click ads, one of biggest ways marketers are using the internet now is through search engines.
Search engines, like Google, are important to marketers for a number of reasons. First, search engine sites typically receive a lot of traffic. Google, for example, is the most visited website in the world. Second, search engines are the most popular tool that people
Would it surprise you to know that Google began its meteoric rise to the throne of the internet way back in 1998? At that time, internet marketing was an entirely different beast. Google had just gone public with its search engine, formerly known as BackRub, that would revolutionize the way online marketing would be done for the following decades.
It was not Google’s famous doodles that made its search service so great. In 1998, the company released its first doodle, depicting the Burning Man festival. This was meant to show that co-founders Sergei Brin and Larry Page were attending the famous Nevada festival. Yes, that was creative, but it is their ingenious PageRank algorithm that led to
Did you know that internet users around the globe conduct upwards of one billion Google searches daily? According to the statistics, if they are not Googling, they apparently tweeting and Facebooking to the tune of 250 million tweets and 800 million status updates per day. A big reason for such pervasive social media use is the increasing proliferation of smart phones and other mobile devices.
Looking at the above statistics, businesses should be licking their chops when thinking about the marketing potential that exists on the Web. In fact, nearly 90 percent of internet marketers consider the current trend in mobile devices to be significant for marketing purposes. When you consider that 62% of Americans now use smartphones, it is all but impossible to debate their assessments.
When it comes to leading a small start up business, statistics show that the odds are stacked against you. Therefore, new business owners must be aggressive enough to increase the pubic profiles of their bus
Do you run a website? You should probably be thinking about investing in SEO marketing. If you are still on the fence about whether search engine optimization and SEO marketing can do great things for your search engine rankings, here are a few facts that you need to know to convince you to invest today.
1. Between about 70 and 80 percent of internet search engine users claim that they pay absolutely no attention to sponsored results. Instead of clicking on sponsored results, the vast majority of users instead choose organic results. Investing in the search e
More and more small businesses are realizing the advantages of the Internet, and that’s a good thing. Since the Internet is the world’s largest marketplace, it offers users the chance to find cheaper products elsewhere, which poses a big threat to the small, brick and mortar stores. However, by utilizing and making use of small business SEO packages, these businesses can start to compete in the digital world.
Of course, these stores can always take the time and optimize their websites for search engine’s algorithms on their own time and dollar, but who has the time to learn everything about SEO, or the time to implement that knowledge effectively? Not to mention the fact that ever year, Google changes the rules, which means that previous SEO strategies that were effective are now null and void, and could even harm the traffic of your site.
Small business SEO packages have this knowledge, which makes them incredibly advantageous. Stores don’t just outsource their web needs to these
True, we are all searching for something. The meaning of life. A spouse. A new apartment. How to get red wine stains out of the carpet. A cat.
We can all find what we are looking for via online search engines. But if you are the one looking to get found, search results can often be an intimidating wall to bust through. One great service to remember is search engine optimization, or SEO, which helps build any site through strategic marketing and strong, keyword-driven content. But more on that later. Here are five facts to keep in mind for any online search.
1. The first page of any Internet search engine results is paramount. Nearly three-quarters of search users never even get to th
How much do you know about Google, other than it is considered the leading search engine on the Internet? You often read about Google and other current SEO news on all kinds of sites, but you may not know about the goats.
When you see the manicured lawns of the headquarters of Google, you probably think that they have a regular lawn maintenance company or crew that takes care of mowing the lawn. But you would be incorrect. The company uses goats rented from a local grazing company to chow down on that grass. Pretty interesting, right?
But goats aside, SEO and SEO news plays a big role to any business with a website. Approximately 92 percent of adults online in the U.S. indicate that they do at least one search per day. And, it is a pretty good assumption that they use Google as their search engine since Google r
When trying to promote themselves and gain exposure, businesses must keep up on all of the latest methods of marketing. Most businesses are well aware that due to the heavy reliance on the Internet and technology in general today, online marketing has become the number one way to market a business. A particularly successful method of online marketing is the strategy of search engine optimization, also known as SEO. Knowing the most up to date SEO news through examining Seo reporting can help a business decide the best strategies that can lead them to success.
SEO news can provide recent statistics for businesses such as studies showing that 92 percent of adult Internet users perform at least one online search
Of all the adults in the United States who use the internet, a whopping 92 percent do an online search at least once a day. More than 88 percent browse or research different products and services online. Around 40 percent of them will later follow up online, often requesting information and using social media before making their purchases.
With so many people doing internet searches, it is important for businesses to make good use of search engine optimization or Seo marketing. For small businesses, Seo marketing is an affordable and effective way to keep up with the larger companies online. There are
Many people may be unfamiliar with all of the benefits that internet marketing and search engine optimization (SEO) can bestow upon their website. Yet, this type of marketing is one of the most important for any business with a website today. With everybody and their cat heading to Google before they even consider looking anywhere else, good online marketing is one of the best things a business can do to gain customers.
Hundreds of millions of people in the United States rely on Google rankings to find the websites for which they are looking. In fact, a full 92 percent of all online adults perform at least one search every day. Additionally, over 100 billion global searches are performed each month. So if a potential customer is going to find your website, it’s likely going to be through Google. While other se