Archive for May 13, 2013

Internet Users Want Valuable Content, Not Just Sale Pitches

Written by Small Business SEO. Posted in Online marketing, Seo news, Seo reporting

Seo blogs

Did you know that about eighty percent of online users do not pay attention to sponsored search engine results, instead relying on organic results? And out of these individuals, about forty percent will click on the highest ranking organic result. Very few people will go to the second page of results. All this information means that it is more important than ever that businesses invest in SEO internet marketing.

What does SEO stand for? Search engine optimization is the practice of editing and creating web content, web design, and social media marketing with the desired end result of improving site standing in search engine rankings. SEO companies basically employ a variety of techniques, and much of their strength rests in the creation of new and relevant content.

It is important to realize that people using search engines are impressed by a display of overall knowledge, and not just safe blurbs about what you promise to offer them. If people want an immigration lawyer, they want to see that you are posting about the latest immigration policies, not just puffing yourself up over the latest win or the fact that you will do your best to help them. They already know that, because it is what every lawyer says. In a way, people trust information more than they trust companies, which is why SEO internet marketing often focuses on creating blogs, articles, and blurbs with non biased informative content that also keeps key words and phrases in mind. Informative and free content can make you stand out from the crowd and appeal to consumers, while raising your ranking besides.

What should you not do for internet marketing when it comes to SEO techniques? Black hat internet marketing is now on the way out. This refers to the process of keyword dumping and invisible text that attempts to artificially raise search ranks without actually providing any sort of content or relevancy. The latest google algorithm update, however, known as Panda, actively punishes any sites it finds using these methods. In other words, not only are they often ineffective, but using them can hurt your internet marketing campaign more than doing nothing at all.