Archive for May 15, 2013
Your small business deserves to be seen by potential clients and prospects. You can control the marketing mix for offline communication and advertising, but sometimes online visibility leaves much to be desired. SEO packages have come to be accepted as a prime way to increase your online visibility in major search engines.
SEO packages take the complexity of small business SEO off of your plate, but provide a great way to increase your business by increasing your visibility in search results. In fact, SEO packages for small business take into account the way search engines work and what makes something more likely to appear higher in search engine results. When you set up your SEO small business package, you will be able to identify what are some of the keywords that your best prospects might be searching for. You will have to think like your customer. For example, what is the problem they are truly trying to solve. Sometimes that is not obvious. Occassionally, your product and service is a stepping stone to solve a bigger problem, so choose your targeted keywords carefully for your seo packages.
Oftentimes, a small business SEO package will be set up through your account manager. They can help you find a list of potential core keywords and ideas that can be used to promote your business in SEO packages that you might not have thought about or used previously in any of your marketing efforts. Take the account managers questions to heart and answer truthfully to gain the most benefit. Not only will their questions help improve your success from SEO packages, but you can use their questions and insight to help drive other marketing opportunities to improve the success of your small business in the coming future.
While you may have a good website solution in place, you should also consider what page, or collection of pages, that you want your search engine traffic to land on. Sometimes skipping the home page for a more detailed, targeted content page, called landing pages, can boost the effectiveness of your SEO packages results. For example, take the web visitors to a page that gives relevant information and also asks for contact information so that you can immediately follow up on an otherwise unknown prospect. This process can directly lead to sales based on your success with SEO packages and processes.