When it comes to online marketing, Google is one of the top search engines you will want to impress. Although they have some unique ways of running their business, they are the key to improving yours. The headquarters lawns at Google are mowed by goats, which they rent from a grazing company. They also used LEGO bricks to create a storage box for the 10 4GB hard drives they were using to test the PageRank algorithm. With a little thinking outside the box like this, you are sure to see growth in your business.
You may be wondering why having the best Google rankings is so important to your online marketing. You may then be interested to know that more than 88% of U.S. internet users over the age of 14, researched or shopped for products online in 2012. Also, around 40% of those users will conduct follow up research on social media, requesting information before making a purchase.
When almost all of your clients are searching for their products and services using search engines, the SEO tools you are using are important. When your prospective customers are searching online, they almost always ignore sponsored ads, and find what they are looking for on the first page of organic results. With this being the case, you will need your search engine ranking to be good enough to make the first page, otherwise your customers are unlikely to even click on your site.
In addition to search engine optimization, you will want to beef up all aspects of your online marketing, including social media and blogging. You should also seriously consider creating a mobile application of your website. As of 2012, more than 70 million users were shopping using a mobile device such as a cellphone or tablet. Around 48% of mobile device users also claim that they look up product reviews, or seek out promotions, using that same device.
All of these online marketing aspects can become overwhelming, especially when the criteria for search engine rankings is always being updated. It may be wise to invest in an SEO marketing company who knows the ins and outs of internet marketing. They can work with you to improve your Google rankings, as well as manage your social media marketing, email campaigns, blogging, and so on. You will find, with online marketing, this could be a great investment with a huge return. Do some research today to start growing your business exponentially.